Today I’m sharing a formulation for some intriguingly dark, rock-hard shampoo bars that star two natural ingredients that are long-time favourites in the DIY space: activated charcoal and bentonite clay. I’ve had tons of requests to use these ingredients in a shampoo bar over the years, and since both are super popular in detox-type DIYs, I thought a clarifying sulphate-free shampoo bar was a perfect fit! These bars are fast & easy to make, don’t require any fancy equipment, and make amazing gifts.

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What is a “clarifying” shampoo?
Clarifying shampoos are designed to “reset” your hair, removing product build up and excess oil. If your hair is feeling limp or looking dull, it could be time for a clarifying wash. I try to clarify regularly (every 3-ish weeks), or whenever my waves just aren’t styling and cooperating the way they usually do.

In order to “reset” the hair, clarifying shampoos need to be really effective cleansers, so they tend to be stronger than “regular” shampoos and shouldn’t be used for every wash. It’s common to find stronger surfactants in them, like sulphates, as well as lower levels of re-fatting ingredients.
Want to learn how to formulate your very own shampoo bars from scratch?
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When formulating a clarifying shampoo, the challenge is in making sure it does a great job of cleansing without leaving the hair stripped and feeling like straw—and I find this bar does that really well!
The dry phase
Most of the cleansing in this bar comes from a blend of two of my favourite sulphate-free surfactants; this pair creates gorgeous dense, velvety lather, that cleanses effectively, but gently.
The other two ingredients in the dry phase work with those gentle surfactants to really make this bar clarifying: bentonite clay and activated charcoal. If you’ve made shampoo bars with me before you’ll know I’ve used SCI and SLSa in lots of “every day” type shampoo bar formulations—the bentonite and charcoal make a big difference in the clarifying power of this formulation, even at low levels.

Bentonite clay
Bentonite is a really unique clay; compared to kaolin and French clays, it’s much heavier, and when combined with water it turns into more of a gel than a creamy paste. It’s also very absorbent, explaining its cleansing-boosting powers.

Activated charcoal is what gives these bars their inky colour. What make activated charcoal “activated” (and not just smashed up drawing charcoal) is its surface area—it has a TON of it! That’s what make it super duper absorbent. In fact, it’s so absorbent that it’s used to refine raw shea butter!
Learn more: Activated Charcoal in Skincare: The Science from Lab Muffin
Now, there isn’t evidence that activated charcoal does anything super special in skincare or haircare products—Lab Muffin explains it could theoretically work, but it’s not proven. Evidence or not, though, brands like Living Proof, K18, and Briogeo all sell highly rated (and expensive!) clarifying shampoos that include activated charcoal, and I do think it makes a difference in this formulation.
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The wet phase
The wet phase is a blend of ingredients designed to prevent that overly clean, straw-hair feel as well as get the pH of these bars to land in a hair-friendly zone.
Cocamidopropyl Betaine, a gentle amphoteric surfactant, helps boost lather and make the overall bar milder. Vegetable glycerin and hydrolyzed rice protein counter the drying effects of cleansing, and the protein also helps structure the hair.
Jojoba oil provides much needed re-fatting, which is essential to ensuring your hair doesn’t feel disgusting after shampooing. This is more oil than I thought I’d need in this bar, but after testing it I didn’t want to go any lower as my hair was very clean and I didn’t want to stray into “straw” territory. If you don’t have jojoba oil you can definitely use a different liquid oil your hair loves.

To preserve the bars I’m using Geogard® ECT; an all-natural preservative that’s also very acidic. That acidity works in our favour here as bentonite clay is quite basic, so we need to pull the pH of the bars down to a good-for-the-hair mildly acidic level. As I developed this formulation I found the preservative alone wasn’t enough to get the pH where it needed to be, so I also included some citric acid (it dissolves easily in all the water in the Cocamidopropyl Betaine).
And lastly, to scent the bars, some fragrance! You’ve got room to play on the scent front. What do you think a lump of coal should smell like? Surely not like actual coal, ha. Something else that’s black—like anise/liquorice? Vanilla and anise? Something warm and deep? I’m using Cheirosa 40 from Bulk Apothecary—their version of the Sol de Janeiro scent of the same name. It’s not the famous Sol de Janeiro “bum bum” scent, but if you love that one, I’m pretty confident you’ll love this one, too. It’s similarly deep, rich, sweet, and intoxicating. Swoon!

Make ’em
Turning these ingredients into bars is simple; just stir together the powders, add the wet ingredients, and then mix and knead until you have a smooth, uniform dough. Shape that dough into bars, leave them to dry for a few days, and you’re off to the races!
I used a small hand press from YellowBee to shape three of the bars, and then leaned into the “lumps of coal” theme that inspired this formulation and shaped the last two into coal-y lumps that I’ll drop into some stockings


I have always wondered how to factor in my bentonite clay into a shampoo Bar formulation and here I have it today,
Thank you Marie…
Will definitely try, though I may have to skip the charcoal for now as I do not have it Handy.
Just wondering if geoguard ultra would be a good preservative as I think it lowers ph considerably?
Sooo….I didn’t realize I was low on the Hydrolyzed protein. I only had a little under 3g of it. I didn’t want to ruin a whole batch so I replace some of it with Fision Hydratess. Do yo7 foresee any problems with this?
The Ph came out at 5.2 with this.
As long as you got a workable dough in the end it should be fine 🙂
That should be a-ok 🙂 Enjoy!
Hi Marie! Love this, can’t wait to try it!
I’ve been following your serum formulas for about 2 years, very recently feeling confident enough to branch out to your cleansers 🙂
I’ve noticed your more recent formulas lean toward using Geogard rather than LGP. Your FAQs and Preservatives table indicate they are both fairly wide spectrum pH, but Geogard ECT is not compatible with watery serums. Is there a benefit (maybe pH adjustment) to using Geogard ECT in this formula, rather than LGP? Or perhaps that’s just what you have on hand currently?
Asking so that I know if should invest in an additional product for this formula, which might expire in my collection. Or maybe I need to switch over to Geogard for all the cleaners, and keep LGP for my serums.
Otherwise I’d prefer to stick with LGP, which has worked well for me…
Thank you!
Hello I have tried many of your shampoo bar recipes. I live in a humid environment and my bars don’t harden up. And they get mushy in the bath. Although I’m following entire recipe not changing anything. I don’t know what to do. I have thrown away lots of them already