| What is it? |
HilurlipĀ® is an active designed for lip products like lip masks, lip oils, lip butters, and lip glosses. It is made by Lipotecā¢, which is part of Lubrizol. According to marketing materials from Lipotecā¢: “HilurlipĀ® functional ingredient WS is an advanced way of vehiculization of particles of sodium hyaluronate to enhance its penetration and efficacy, especially designed for producing a long-term boosting effect on the lips. It plumps, redefines and minimizes fine vertical lines and keeps lip contour in shape, providing a more youthful and appealing look. This product can be incorporated in lip care products. To achieve a plumping effect, its use is recommended in water-free formulations.” The active ingredients in HilurlipĀ® are 1% Sodium Hyaluronate and 0.05% Tripeptide-1. |
| INCI |
Isohexadecane (and) Ethylene/Propylene/Styrene Copolymer (and) Butylene/Ethylene/Styrene Copolymer (and) Sodium Hyaluronate (and) Xanthan Gum (and) Phenoxyethanol (and) Tripeptide-1 |
| Appearance |
Hazy viscous liquid |
| Usage rate |
Lipotecā¢ recommends 2%; Lotion Crafter recommends 1ā3%. |
| Scent |
Nothing noticeable, especially in finished products. |
| Charge |
Xanthan gum is negatively charged (anionic). |
| Solubility |
Oil |
| Why do we use it in formulations? |
We include HilurlipĀ® in our formulations for its lip plumping and anti-aging effects. |
| Do you need it? |
No, but it is a really fun lip active, and a lovely addition to your DIY pantry if you like making fancy lip products. |
| Refined or unrefined? |
HilurlipĀ® only exists as a refined product. |
| Strengths |
Lip plumping and anti-aging effects. |
| Weaknesses |
It’s not widely available (I haven’t found it outside the US as of 2025) and it’s pretty expensive. |
| Alternatives & Substitutions |
The closest alternative I can recommend is some sort of “oleo hyaluronic acid“; these products are typically microspheres of hyaluronic acid dispersed in a base of hydrogenated oil. |
| How to Work with It |
Recommended for use in anhydrous (water-free) lip formulatoins; add at the end of manufacturing process. HilurlipĀ® is not recommended for stick lip products like lip balms and lipsticks that would require the addition of HilurlipĀ® at a higher temperature. |
| Storage & Shelf Life |
Stored somewhere cool, dark, and dry, |
| Tips, Tricks, and Quirks |
The base of HilurlipĀ® appears to be one of the Versagel MC products (INCI: Isohexadecane [and] Ethylene/Propylene/Styrene Copolymer [and] Butylene/Ethylene/Styrene Copolymer). |
| Recommended starter amount |
10g (0.3 oz) |
| Where to Buy it |
Ā Buy it from an online DIY ingredient supplier.
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HilurlipĀ®
Originally published on June 6, 2025