What makes popular skincare & haircare products tick? What are all the ingredients doing? Can we make something similar at home with ingredients we can buy?

Over on Patreon we gather for regular Live Ingredient List Analysis sessions to analyze the ingredient list of a product to figure out how it works. I take questions live as we go, and we always learn a ton!

At the end of each session we draft up a starter “dupe” formulation using ingredients we can get, thinking through all the jobs done by the originals and how to do something similar with accessible ingredients.

Every re-play post includes downloadable spreadsheets of the ingredient breakdown and inspired-by formulation.

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